Drawn to Life interview at N-Sider.
"Those who know me know that I'm acutely interested in novel game concepts of all kinds—and so it should be no surprise that Drawn to Life is one of those things I've been paying close attention to.
Drawn to Life is an idea that is pretty simple to explain, yet something so unique that you'd never find it anywhere other than DS: you play through the adventure with a hero you've drawn yourself. You won't just draw the hero; you're also responsible for supplying planets, flora, buildings, and more. As you go along, you see the world taking shape based on your pen designs, yielding a very unique experience."
Full Source: N-Sider via Gonintendo